Cold emailing is an essential tool for businesses and professionals to reach out to potential clients or partners. However, getting a response from the recipient of sales email can be challenging, especially when they haven't replied to your initial email.
This is where follow-up emails come in handy. A well-crafted follow-up email can help you grab the attention of the recipient and increase your chances of getting a response. In this document, we will provide you with seven examples of cold email templates for follow-ups that can help you achieve your desired outcomes. These templates are simple yet effective and can be used in various scenarios, such as sales, networking, job applications, and a few more ideas.
What is Cold Email Follow-Up?
A cold email follow-up is a series of emails sent to a recipient after their initial contact has been made. These follow-ups are usually used to remind the recipient about your previous cold email campaign, reiterate your message, and increase the chances of getting a response or further action from them. It is an effective way to keep your communication with the potential client or partner alive and build a relationship with them.
Follow-up emails are an essential part of cold emailing as they give you a second chance to make an impression and stand out from the other emails in their inbox. They also show your persistence and determination, which can reflect positively on your professionalism. However, it is crucial to keep in mind that follow-up emails should be polite and avoid being too pushy or aggressive. They should also provide value to the recipient and not just be a repetition of your previous email.
Now, let's take a look at seven examples of cold email templates for sales follow up emails back-ups that you can use in different situations. These templates are simple yet effective and can be customized to suit your specific needs and goals. Let's get started!
Key Elements of a Good Cold Email Follow-Up
Before we dive into the templates, let's understand some key elements of a good cold email follow-up. These elements are crucial to ensure that your follow-up emails are effective and achieve their intended purpose.
- Personalization: Personalize your follow-up emails by addressing the recipient by name and mentioning something specific from your previous interaction or their background. It shows that you have taken the time to research and personalize your email, making it more likely for the recipient to respond.
- Clear subject line: The subject line is the first thing that the recipient sees, so make sure it is clear and attention-grabbing. Avoid using generic or vague subject lines that might get your email ignored.
- Brief and to the point: Keep your follow-up emails short and concise. Avoid long paragraphs or unnecessary details that might overwhelm the recipient.
- Call to action: Make sure to include a clear call to action in your email, whether it is asking for a response, scheduling a meeting, or directing them to another resource.
- Personalized signature: End your email with a personalized signature that includes your name, designation, and contact information. It adds a personal touch to your email and makes it easier for the recipient to respond.
- Polite and professional tone: Your follow-up email should maintain a polite and professional tone. Avoid using aggressive or pushy language that might put off the recipient.
By incorporating these elements into your follow-up emails, you can increase your chances of getting a response and achieving your desired outcomes.
Why Send Follow-Ups to Cold Emails?
Sending follow-up emails to cold emails is crucial for several reasons. Firstly, it helps you stay on top of the recipient's mind and remind them about your initial email. With the increasing amount of emails received daily, it is easy for your first email to get lost or forgotten. A follow-up to initial cold email can serve as a gentle reminder and increase the chances of getting a response.
Additionally, follow-up emails can also help you build a relationship with the recipient. By showing your persistence and determination to connect with them, you can leave a positive impression and establish trust and credibility. This can be especially helpful in the sales process or networking scenarios where building relationships is crucial for success.
Moreover, sending follow-ups allows you to provide value to the recipient. You can use these emails to share additional resources, insights, or information that might be helpful for them. This not only showcases your expertise but also shows that you are genuinely interested in helping them, making it more likely for them to respond positively.
How to Write a Cold Email Follow-Up (Step-by-Step)
Now that we have discussed the importance of cold email follow-ups, let's take a look at how to write one effectively. Here is a step-by-step guide:
- Start with a clear subject line: As mentioned earlier, the subject line is crucial, so make sure it clearly states the purpose of your email and grabs attention. You can use phrases like "Just checking in," "Follow-up on our previous conversation," or "Quick question" to pique the recipient's interest.
- Address the recipient by name: Use their name and a polite greeting at the beginning of your email, such as "Hi [Name]," or "Hello [Name],"
- Remind them of your previous email: In the first sentence, remind them about your initial email and briefly mention its main points.
- Provide value: Use this opportunity to provide value to the recipient by sharing insights, resources, or information that they might find helpful.
- Include a clear call to action: End your email with a clear call to action, whether it is asking for a response or directing them to take a specific action.
- End with a personalized signature: Sign off your email with a personalized signature that includes your name, designation, and contact information.
- Follow up if needed: If you don't receive a response after your first follow-up email, you can send additional ones at reasonable intervals until you either get a response or decide to move on.
By following these steps, you can write effective and professional cold email follow-ups that increase your chances of getting a response and achieving your goals. Remember to always personalize your emails, keep them concise, and maintain a polite and professional tone for the best results.
7 follow-up email template examples
There is no one-size-fits-all template for a cold email follow-up, as each situation may require a different approach. However, here are seven examples of effective follow-up cold email template templates that you can customize to suit your specific needs and goals.
1. The "Just checking in" email
Subject: Just checking in
I hope this email finds you well. I wanted to check in to see if you had a chance to go through my previous email and if you had any questions or feedback for me.
Looking forward to hearing back from you.
2. The "Follow-up on our previous conversation" email
Subject: Follow-up on email subject line our previous conversation
I hope you are doing well. I wanted to follow up on our previous conversation about [topic discussed]. I have attached some additional resources that I believe might be helpful for you.
Please let me know if you have any further questions or if there is anything else I can assist you with.
3. The "Quick question" email
Subject: Quick question
I hope this email finds you well. I had a quick question regarding our conversation about [topic discussed]. Would you be able to spare a few minutes to discuss it further?
Looking forward to your response.
4. The "Sharing an industry insight" email
Subject: Sharing an industry insight
I came across an interesting article on [relevant topic] and thought you might find it useful. I know we discussed this topic in our previous conversation, so I thought it could be valuable for you. Here is the link if you'd like to check it out: [link].
Let me know your thoughts on it.
5. The "Following up on a proposal" email
Subject: Following up on our proposal
I hope this email finds you well. I wanted to follow up on the proposal we sent over for [project or service]. Do you have any feedback or questions for us?
Looking forward to hearing back from you.
6. The "Thank you and next steps" email
Subject: Thank you and next steps
Thank you for taking the time to meet with me and for considering [company/service]. I wanted to follow up and see if you have made a decision or if there are any further questions I can answer for you.
I'm looking forward to the opportunity of working together.
7. The "Final follow-up" email
Subject: Final follow-up
I hope this email finds you well. I have sent a few follow-ups regarding [topic discussed in blog post or proposal] but haven't heard back from you. I understand if you are no longer interested, but I just wanted to confirm and see if there was anything else I could do for you before I close this lead.
Thank you again for considering [company/service].
[Your first name]
Feel free to use these templates as a starting point and modify them according to your specific needs. Remember to keep the tone professional, concise, and personalized, and always provide value to the recipient in your follow-up emails. By following these steps and using these follow up email templates, you can improve your chances of getting a response and achieving your goals through cold email follow-ups.
How Many Follow-Ups Should You Send?
There is no set number of follow-up emails that you should send, as it will depend on your specific situation and the recipient's response. However, a good rule of thumb is to send no more than three follow-ups at reasonable intervals before deciding to move on. This shows persistence and interest without being too pushy or overwhelming for the recipient.
If you still don't receive a response after three follow-ups, it's best to move on to right person and focus your efforts on other leads. Remember that not everyone will respond to your emails, and it's important to respect the recipient's decision if they are not interested or do not have the time to respond.
However, if you do receive a response at the company name any pain point during your follow-up process, make sure to reply promptly and continue the conversation. This can lead to a successful business relationship or collaboration in the future.
Additionally, it's important to keep in mind that the success of your cold email follow-up strategy will also depend on the quality and relevance of your initial email. Make sure to put effort into crafting a compelling and personalized first email so that your follow-ups sales follow up have a better chance of being successful.
How Long Should You Wait Before Following Up?
The timing of your first follow up templates back-up emails is also crucial in determining their success. You don't want to wait too long and risk the recipient forgetting about your initial email, but you also don't want to come across as too pushy by following up too soon.
A good practice is to wait at least one week after sending your initial email before sending a follow-up. This gives the recipient enough time to read and respond to your email, but it also shows that you are interested in their response and willing to follow up.
For subsequent follow-ups, you can increase the interval between emails, such as waiting two weeks after sending the first follow-up before sending another one. This allows for a natural flow of communication without being too persistent or bothersome.
Plus, if you include a specific timeframe or deadline in your initial email, make sure to follow up within that timeline. This shows that you are organized and committed to your goals and can help create a sense of urgency for the recipient.
Should I mention my previous follow-ups in each email?
It's not necessary to mention your previous follow-ups in every email, as this can come across as repetitive and pushy. However, if you are sending multiple follow-ups without receiving a response, it may be helpful to briefly reference your previous attempts and reiterate the value of your offer.
What should I do if the recipient asks me to stop following up?
If the recipient specifically asks you to stop following up, it's important to respect their wishes and not continue sending emails. You can reply with a brief message thanking them for their time and letting them know that you will no longer contact them.
What should I do if I receive an automated response or out of office reply?
If you receive an automated response or out of office reply, it's best to wait until the recipient is back in the office and respond accordingly. If you do need to follow up during their absence, make sure to mention that you understand they are away and ask them to get back to you when they return.
Cold email sales follow up email top-ups can be an effective way to reach out to potential clients, partners, or collaborators. By personalizing your emails, providing value, and following up at appropriate intervals, you can increase the chances of receiving a response and achieving your goals.
Remember to keep the tone professional and concise in all your emails and to provide value to the recipient. Also, don't be discouraged if you don't receive a response from every email. Persistence and patience are key in cold email follow-ups, and remember to always respect the recipient's decision.
With these tips and templates, you can improve your cold email follow-up strategy and potentially open up new opportunities for your business or career. Keep in mind that effective communication is essential in any professional relationship, so always put effort into your emails and follow-ups. Good luck!