7 Formal Email Examples + Templates That Will Impress Your Recipients

Effective formal emails are crucial in various business scenarios. They serve as the backbone of professional communication, whether you’re addressing a colleague, a client, or a superior. Crafting such emails effectively can significantly impact how you are perceived within your industry.

Using well-crafted formal email examples and templates can be a game-changer. These tools not only save time but also ensure that your message is clear, concise, and leaves a positive impression on the recipient.

In this article, you'll find 7 practical formal email examples along with templates for different purposes:

1. Appreciation Email
2. Complaint Email
3. Meeting Request Email
4. Job Application Email
5. Resignation Email
6. Follow-up Email

Leverage these templates to elevate your business communication effortlessly and make each interaction count.

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1. The Foundation of Writing a Strong Formal Email

Creating a well-structured formal email is crucial for effective communication. Proper formatting and organization are paramount. Here are the essential elements:

• Subject Line: Clearly state the purpose of the email.
• Heading: Include relevant dates and times for future reference.
• Salutation: Address the recipient appropriately.
• Main Body: Communicate your message clearly and concisely.
• Call-to-Action (CTA): Define what you want the recipient to do next.
• Sign-Off: Leave a positive impression with your closing.

Conciseness and clarity ensure your message is understood without overwhelming the reader. A focused, clear message demonstrates professionalism and respect for the recipient's time.

Tips for Concise Writing:

1. Avoid Redundancy: Use precise language to convey your point.
2. Limit Paragraphs: Keep them short to improve readability.
3. Use Bullet Points: Highlight key points effectively.

Professionalism in tone is non-negotiable in formal emails. Whether you're writing to a colleague, client, or superior, politeness sets the stage for constructive dialogue.

Strategies for a Polite Tone:

1. Use Formal Language: Maintain decorum in word choice.
2. Express Gratitude: Show appreciation where due.
3. Stay Neutral: Avoid emotional or subjective language.

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Mastering these foundational elements, along with leveraging advanced tools like those provided by pipl.ai, will set the stage for crafting impactful formal emails that leave a lasting impression.

2. Essential Parts to Include in a Formal Email

2.1 Heading and Address

Properly formatting the heading section of your formal email sets the stage for clear communication. This part includes vital information such as the recipient's address and the date/time, which can be crucial for future reference.

Key Elements:

• Recipient's Address: Begin with the recipient's full name and title, followed by their company or organization. Ensure you use the correct spelling and titles to maintain professionalism.
• Example:
• Mr. John Doe Senior Manager XYZ Corporation
• Date and Time: Including the date and time signifies when the email was sent, which can be critical for tracking correspondence history. Use a standard format like DD/MM/YYYY or Month DD, YYYY.
• Example:
• January 15, 2024

Organizing these elements at the top of your email not only enhances readability but also helps maintain a record of communication timelines.

2.2 Salutation

Salutations set the tone for your email. Using appropriate greetings ensures you start on a respectful note.

Common Salutations:

• "Dear Mr./Ms. [Last Name]"
• "Dr. [Last Name]"

When Identity is Unknown:

• "To whom it may concern"

Choosing the right salutation reflects your professionalism and attention to detail.

2.3 Main Email Body

Crafting a concise yet informative body is key to effective communication.

Tips:

• Subject Line: Your subject line should guide the structure of your main message.
• Clarity: Keep it between 50-125 words.
• Relevance: Ensure all information is pertinent to your recipient.

2.4 Clear Call-to-Action (CTA)

Every formal email should have a clear purpose. A compelling CTA directs your recipient towards the desired action.

Examples of Effective CTAs:

• "Please review the attached document."
• "Kindly confirm your availability for a meeting."

2.5 Email Sign-Off

Leaving a positive final impression is essential.

Components:

• Professional Sign-Offs: Examples include "Sincerely," "Best regards," or "Yours faithfully."
• Contact Details: Include relevant contact information and professional credentials, such as job titles.

Example:

Best regards,

Jane Smith Marketing Director ABC Solutions Email: jane.smith@abcsolutions.com Phone: (123) 456-7890

Adopting these structured elements ensures that your formal emails are clear, professional, and effective in conveying your message.

Salutation

The salutation sets the tone for your formal email and establishes a direct connection with the recipient. Choosing the right salutation is crucial as it demonstrates respect and professionalism.

Commonly Used Salutations:

• "Dear Mr./Ms. [Last Name]": This is one of the classic salutations used in formal correspondence. It’s appropriate when you know the recipient's name and want to maintain a professional tone.

Dear Mr. Smith,

• "To whom it may concern": Use this salutation when you do not know the identity of the recipient. It's common in situations where you're reaching out to an organization or department rather than an individual.

To whom it may concern,

• "Dear [Job Title]": When addressing someone with a specific role within a company but without knowing their name, use their job title.

Dear Hiring Manager,

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Tips for Selecting the Right Salutation:

1. Know Your Audience: If you have access to the recipient’s name, always use it. Personalization shows that you've done your homework.
2. Professionalism Matters: In professional settings, even if you have a casual relationship with the recipient, err on the side of formality.
3. Cultural Sensitivity: Different cultures have different norms for address; ensure your salutation respects these nuances.

Selecting an appropriate salutation can set your email off on the right foot, making it more likely to be received positively by its recipient.

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Main Email Body

Crafting the main body of a formal email involves structuring your core message clearly and concisely. Each section of the email serves a distinct purpose, guiding the recipient through your communication effortlessly.

Key Elements to Include:

• Subject Line: The subject line sets the tone and context for your email. It should be direct and reflective of the email's content.
• Example: "Project Update: Q4 Progress Report"
• Opening Statement: Begin with a brief introduction that states the purpose of your email.
• Example: "I hope this message finds you well. I am writing to provide an update on our Q4 progress."
• Core Message: This is the heart of your email where you expand on key points. Keep it concise yet informative, typically between 50-125 words.
• Example: "Our team has successfully achieved all milestones set for this quarter, including the completion of the new software module. We are currently ahead of schedule and under budget, which positions us well for the upcoming product launch."
• Supporting Details: Include any necessary details, data, or attachments that support your main message.
• Example: "Please find attached a detailed report outlining our progress and next steps."

Tips for Writing an Effective Main Email Body:

1. Be Direct and Specific: Address the main point early in the email to capture attention.
2. Use Bullet Points: For clarity, list important information using bullet points or numbered lists.
3. Maintain Professional Tone: Ensure your language is professional and polite throughout.
4. Keep it Relevant: Stick to relevant information that serves the purpose of your email.

Consider structuring your emails using these principles to ensure clarity and professionalism.

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Each part of a formal email should work together seamlessly to convey your message effectively. From setting up context with a strong subject line to detailing the core message concisely, every element plays a vital role.

Clear Call-to-Action (CTA)

A formal email must state a clear purpose, guiding the recipient toward the desired action. This is where a compelling and professional Call-to-Action (CTA) becomes crucial.

Importance of a Clear CTA

Effective CTAs ensure that your message's intention is unmistakable. Whether you need a response, approval, or an appointment, a well-defined CTA directs the recipient accordingly. It avoids ambiguity and ensures prompt action.

Crafting a Compelling CTA

Creating a compelling yet professional CTA involves precision and clarity. Here are steps to achieve this:

1. Identify the Purpose: Clearly understand what you want from the recipient.

• Example: If you need to schedule a meeting, your purpose is to find an agreeable time slot.

1. Be Direct Yet Polite: Use straightforward language while maintaining a polite tone.

• Example: "Could we schedule a meeting next week to discuss the project details?"

1. Incorporate Action Verbs: Start your CTA with actionable verbs to prompt immediate action.

• Examples: "Please review", "Kindly confirm", "Let us know".

1. Provide Necessary Details: Ensure the recipient has all the information needed to act.

• Example: Include dates, times, or any required documentation links.

1. Create Urgency When Needed: If timely action is required, indicate deadlines without sounding pushy.

• Example: "Please respond by EOD Friday to finalize arrangements."

1. Offer Multiple Contact Methods: Make it easy for recipients to respond via their preferred method.

• Example: "Feel free to reply via email or call me directly at [your phone number]."

CTA Examples in Formal Emails

Here are some examples of effective CTAs for various scenarios:

• Meeting Request Email:
• Could we arrange a meeting on [specific date], or suggest an alternative time that suits you?
• Job Application Follow-Up:
• Please let me know if there are any further steps required from my end.
• Complaint Resolution:
• Kindly provide an update on this matter by [specific date].
• Project Approval Request:
• Please review the attached proposal and confirm your approval at your earliest convenience.

Successfully integrating these elements into your formal emails significantly enhances their effectiveness. For instance, when dealing with domain ownership inquiries or scheduling meetings for crypto companies, having precise CTAs can streamline communication.

Email Sign Off

When writing formal emails, it's important to pay attention to the sign-off. This is your last chance to make a good impression and provide necessary information to the recipient.

Why is the Sign-Off Section Important?

• Leaving a Lasting Impression: Your sign-off is the final thing the recipient will read, so make sure it reflects your professionalism and politeness.
• Sharing Contact Information: Including your contact details in the sign-off makes it easy for the recipient to reach out to you if needed.

What to Include in Your Sign-Off:

1. Full Name: Always use your full name to maintain formality.
2. Job Title: Mentioning your job title adds credibility and helps the recipient understand your role.
3. Contact Info: Include phone numbers, email addresses, and any other relevant contact details.

Here's an example of a professional sign-off:

Best regards,

John Doe

Senior Marketing Manager

XYZ Corporation

Phone: (123) 456-7890

Email: john.doe@xyzcorp.com

Tips for Writing an Effective Sign-Off:

• Be Consistent: Use the same sign-off format for all your professional emails to maintain consistency.
• Highlight Professional Qualifications: If applicable, mention any certifications or designations that are relevant to the email's context.
• Use Signature Templates: Consider creating a template for your sign-off section to save time and ensure consistency in your communications.

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Effective Formal Email Examples for Different Business Scenarios

Appreciation Email

Expressing gratitude can significantly enhance professional relationships. Crafting a well-structured appreciation email is crucial for acknowledging the efforts and support of colleagues or clients. Below is a formal email template designed to express appreciation:

Subject: [Project/Support/Contribution] - Heartfelt Appreciation

Dear Mr./Ms. [Last Name],

I hope this email finds you in good spirits.

I am writing to express my sincere gratitude for your exceptional support and dedication to [specific project/task]. Your hard work and commitment have significantly contributed to our collective success.

Your ability to [specific achievement] has not gone unnoticed, and it has set a high standard for everyone involved. It was a pleasure working with someone who brings such passion and skill to the table.

Thank you once again for your invaluable contribution. I look forward to continuing our successful collaboration in future projects.

Best regards,

[Your Full Name]

[Your Job Title]

[Your Contact Information]

Key elements:

• Subject Line: Clearly state the purpose of the email.
• Greeting: Use a respectful salutation.
• Body: Express specific reasons for appreciation.
• Sign Off: Maintain professionalism with your job title and contact details.

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Complaint Email

Addressing issues professionally while raising a complaint about a product or service is essential. Here’s a sample template:

Subject: Formal Complaint Regarding [Product/Service]

Dear [Recipient's Name],

I hope this message finds you well.

I am writing to formally raise a complaint about the [product/service] I received on [date]. Despite my initial expectations, there were several issues that greatly impacted my experience, including [specific issues].

Kindly address this matter at your earliest convenience. I trust that we can resolve this issue amicably and maintain our valued relationship.

Sincerely,

[Your Full Name]

[Your Job Title]

[Your Contact Information]

Meeting Request Email

Scheduling meetings efficiently is vital in business communications. Here’s how you can request a meeting formally:

Subject: Meeting Request - Discussion on [Topic]

Dear Mr./Ms. [Last Name],

I hope this email finds you well.

I would like to request a meeting at your earliest convenience to discuss [topic]. This discussion is crucial as it will cover key points on [specific areas of interest].

Please let me know your availability so we can schedule accordingly.

Thank you for considering my request.

Best regards,

[Your Full Name]

[Your Job Title]

[Your Contact Information]

Job Application Email

Applying for jobs requires precision and professionalism. Below is an effective job application template:

Subject: Application for [Job Position]

Dear Hiring Manager,

I am writing to express my interest in the [Job Position] at [Company Name]. With over [number of years] years of experience in [relevant field], I am confident in my ability to contribute effectively to your team.

Attached are my resume and cover letter outlining my qualifications and achievements.

Thank you for considering my application.

Sincerely,

[Your Full Name]

[Your Job Title]

[Your Contact Information]

Complaint Email

When a product or service doesn't meet expectations, addressing the issue professionally is crucial. A well-crafted complaint email can effectively communicate concerns while maintaining a respectful tone, ensuring the possibility of a positive resolution.

Sample Complaint Email Template:

Subject: Issue with [Product/Service] Purchased on [Date]

Dear [Recipient's Name],

I hope this message finds you well. I am writing to bring to your attention an issue I have encountered with the [product/service] I purchased from your company on [date].

Details of the Issue:

• Product/Service: [Name/Description]
• Purchase Date: [Date]
• Order Number: [Order Number]
• Issue Description: Provide a clear and concise description of the problem encountered.

Given the reputation of your company for high-quality products/services, I was quite surprised and disappointed by this experience. I would appreciate it if you could look into this matter and provide a satisfactory resolution at your earliest convenience.

Preferred Resolution:

• Proposed Solution: (e.g., replacement, refund, repair)
• Additional Notes: Any other relevant information or documentation attached.

Thank you for your attention to this matter. I look forward to your prompt response.

Best regards,

[Your Full Name]

[Your Position]

[Your Contact Information]

[Your Company (if applicable)]

This template ensures key elements like the date of purchase, order number, and details of the issue are clearly stated. This level of detail helps companies quickly identify and address the problem, showcasing your professionalism.

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Addressing complaints with clarity and respect not only fosters better business relationships but also increases the likelihood of a positive outcome.

Meeting Request Email

A well-crafted meeting request email can be the key to securing valuable face-to-face or virtual interactions with potential clients, colleagues, or business partners. Using a formal email template ensures that your request is both professional and effective.

Template for a Meeting Request Email:

Subject: Meeting Request to Discuss [Topic]

Dear [Recipient's Name],

I hope this email finds you well.

My name is [Your Name], and I am [Your Position] at [Your Company]. I am reaching out to request a meeting with you to discuss [specific topic or project]. Given your expertise in [related field or topic], I believe your insights and feedback would be invaluable.

Please let me know your availability over the next week. I am flexible and willing to adjust to your schedule. If preferred, we can also arrange a virtual meeting via Zoom or another platform.

Thank you for considering my request. I look forward to the opportunity to connect.

Best regards,

[Your Full Name]

[Your Position]

[Your Contact Information]

[Company Website]

Why This Template is Effective:

• Clarity and Conciseness: The email gets straight to the point, specifying who is requesting the meeting and why it's important.
• Professional Tone: Maintains a respectful and courteous tone throughout, essential for formal business communication.
• Flexibility: Offers flexibility in scheduling, showing consideration for the recipient’s time constraints.
• Clear Purpose: Clearly states the intent of the meeting, making it easier for the recipient to understand the context quickly.

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Crafting a strong meeting request email is an essential skill for professionals looking to make impactful connections.

Job Application Email

When looking for a new job, it's important to make a good first impression. A well-written job application email can help you stand out from other candidates by showing your professionalism and attention to detail. Here's an example template that explains why it works:

Job Application Email Template

Subject: Application for [Job Title] Position – [Your Full Name]

Dear Mr./Ms. [Last Name],

I am writing to express my interest in the [Job Title] position at [Company Name], as advertised on [Where You Found the Job Posting]. With [Number] years of experience in [Relevant Field or Industry], I have developed a strong set of skills that closely match the requirements mentioned in your job posting.

In my previous role at [Previous Company], I was in charge of [Key Responsibilities or Achievements]. During my time there, I successfully [Specific Achievement or Project], which led to [Quantifiable Outcome, e.g., increased sales by X%, reduced costs by Y%]. My knowledge of [Relevant Skills or Technologies] makes me a valuable addition to your team and someone who can contribute to the continued success of [Company Name].

I have attached my resume and cover letter to this email, which provide more details about my qualifications and professional background. I would be thrilled to discuss how my skills and experiences align with what your team needs.

Thank you for considering my application. I am eager to potentially join [Company Name] and can interview at your convenience.

Best regards,

[Your Full Name]

[Your Phone Number]

[Your LinkedIn Profile]

Why This Template Works

• Clear Subject Line: It states the purpose of the email concisely, making it easy for hiring managers to understand.
• Professional Greeting: Using "Dear Mr./Ms. [Last Name]" sets a respectful tone.
• Introduction Paragraph: It briefly mentions where the job was found and provides a quick overview of relevant experience, grabbing attention right away.
• Body Paragraphs:The first body paragraph highlights main responsibilities and achievements from previous positions.
• The second body paragraph directly connects these experiences to what the prospective company is looking for.
• Attachments Mentioned: It clearly states that additional documents (resume and cover letter) are included, ensuring all necessary information is provided without cluttering the email.
• Polite Closing: The recipient is thanked and informed about availability for further discussion, leaving a positive final impression.

This template not only presents your information in an organized manner but also highlights your qualifications effectively, making it a valuable tool in your job search efforts.

Resignation Email

Handing in a resignation requires tact and professionalism. Whether leaving for a new opportunity or personal reasons, a well-crafted resignation email ensures a smooth transition and maintains good relations.

Why It Is Effective:

• Clearly states the intent to resign.
• Provides necessary details such as notice period.
• Expresses gratitude to maintain positive rapport.
• Offers assistance during the transition period.

Sample Resignation Email Template:

Subject: Resignation – [Your Name]

Dear [Manager's Name],

I am writing to formally resign from my position as [Your Job Title] at [Company Name], effective two weeks from today, [Resignation Date].

This decision has not been easy, and it comes after deep consideration. My time at [Company Name] has been incredibly rewarding, and I am grateful for the opportunities I have had to grow professionally and personally.

To ensure a smooth transition, I am willing to assist in training a replacement or handing over my responsibilities. Please let me know how I can help during this period.

Thank you for your understanding and support throughout my tenure. I look forward to staying in touch and wish the company continued success.

Best regards,

[Your Full Name]

[Your Job Title]

[Contact Information]

Key Elements:

• Subject Line: "Resignation – [Your Name]" clearly indicates the purpose of the email.
• Addressing the Manager: Using "Dear [Manager's Name]" maintains politeness.
• Statement of Resignation: Explicitly states resignation and effective date.
• Gratitude Expression: Acknowledges positive experiences at the company.
• Transition Assistance Offer: Demonstrates willingness to aid in finding/training a successor.
• Professional Sign-Off: Concludes with contact information for future correspondence.

Using this resignation email template ensures that you leave on amicable terms while maintaining professionalism.

Follow-up Email

The follow-up email is crucial in maintaining relationships and ensuring continued momentum after a business meeting or sales interaction. Crafting an effective follow-up email can make the difference between closing a deal and losing a prospect.

Context for Follow-up Emails

After a meeting or sales interaction, it's essential to reaffirm key points discussed, address any lingering questions, and outline the next steps. This demonstrates professionalism and commitment to moving the relationship forward.

Why It's Effective

A well-written follow-up email shows attentiveness and reinforces your interest in the ongoing conversation. It also provides an opportunity to clarify any misunderstandings and present additional relevant information that may have been overlooked during the initial interaction.

Follow-up Email Template

Subject Line: Follow-Up on Our Recent Meeting/Sales Interaction

Email Body:

Dear [Recipient's Name],

I hope this message finds you well. I wanted to take a moment to thank you for meeting with me on [Date of Meeting] to discuss [Topic of Meeting/Sales Interaction]. It was a pleasure learning more about [Company/Project/Product] and exploring ways we can collaborate.

During our conversation, we touched upon several critical points, including:

• [Key Point 1]
• [Key Point 2]
• [Key Point 3]

To ensure we're aligned moving forward, I wanted to reiterate the next steps we agreed upon:

1. [Next Step 1]
2. [Next Step 2]
3. [Next Step 3]

Please let me know if there's any additional information you need from my end or if there are any questions or concerns you'd like to address. I'm looking forward to our continued collaboration.

Thank you once again for your time and consideration.

Best regards,

[Your Full Name] [Your Job Title] [Your Contact Information]

This template keeps the communication clear and concise while addressing all necessary components. The subject line directly indicates the purpose of the email, ensuring it captures attention immediately. The body opens with gratitude, outlines key discussion points, reiterates next steps, and ends with an invitation for further engagement.

Using such formal email templates can significantly enhance your professional correspondence skills, facilitating smoother interactions and stronger business relationships.

Best Practices for Crafting Effective Formal Emails

Crafting a formal email that stands out requires attention to detail and adherence to key principles of business communication best practices. Here are essential tips to write impactful formal emails confidently:

Tips for Writing Impactful Formal Emails

1. Be Clear and Concise: Aim for clarity in every sentence. Keep the email brief, ideally between 50-125 words, focusing on the main message without unnecessary fluff.
2. Use a Professional Tone: Maintain a respectful and professional tone throughout the email, avoiding colloquial language or informal expressions.
3. Organize Your Content: Structure your email with clear headings and paragraphs. Each section should serve a specific purpose, such as providing information, requesting action, or expressing gratitude.
4. Proofread Before Sending: Double-check for grammatical errors, typos, and correct names/titles. A well-proofread email reflects professionalism and attention to detail.
5. Personalize When Possible: Use the recipient’s name and tailor the content to address their specific needs or context, enhancing engagement.

A well-structured email is more likely to be read and appreciated. Follow these guidelines for a professional email structure:

Professional Email Structure

1. Heading and Address: Include relevant dates and times for future reference.
2. Salutation: Use greetings like "Dear Mr./Ms. [Last Name]" or "To whom it may concern" if the recipient's identity is unknown.
3. Main Email Body: Convey your message clearly with a logical flow from introduction to conclusion.
4. Clear Call-to-Action (CTA): State the purpose of your email succinctly and specify what action you expect from the recipient.
5. Email Sign Off: Conclude with a polite sign-off that includes your full name, job title, contact information, and any professional credentials.

An effective email signature reinforces your professionalism and provides recipients with essential contact details:

Creating a Professional Email Signature

Include these elements in your professional email signature:

• Full Name
• Job Title
• Company Name
• Contact Information (Phone Number, Email Address)
• Professional Social Media Links (LinkedIn Profile)
• Company Logo (if applicable)

Example of a professional email signature:

Best regards,

John Doe

Senior Marketing Manager

XYZ Corporation

Phone: (123) 456-7890

Email: john.doe@xyzcorporation.com

LinkedIn Profile

Adhering to these best practices will elevate your formal emails, ensuring they are both effective and professional in any business context.

Conclusion

Formal email writing is an essential skill in the professional world. Using well-crafted examples and templates can save time, ensure clarity, and make a positive impression on recipients.

Key benefits of using formal email templates:

• Time-saving: Quick access to pre-formatted structures.
• Consistency: Uniform tone and style across communications.
• Professionalism: Enhanced credibility and respect from recipients.

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FAQs (Frequently Asked Questions)

What is the importance of writing effective formal emails in various business scenarios?

Writing effective formal emails is crucial in various business scenarios as it helps professionals convey their messages clearly and professionally. It reflects the sender's level of professionalism and can leave a positive impression on the recipients, which is essential for building and maintaining business relationships.

How can using well-crafted formal email examples and templates help professionals?

Using well-crafted formal email examples and templates can help professionals save time and make a positive impression on their recipients. It provides a framework for structuring the email content, ensuring that important elements are not overlooked, and helps maintain consistency in communication across different business scenarios.

What will be shared in the article related to formal emails?

The article will share 7 practical formal email examples along with templates that readers can use for different purposes. These examples will cover various business scenarios, providing readers with valuable resources for crafting effective formal emails.

What are the key elements of a well-structured formal email?

A well-structured formal email should include proper formatting and organization to ensure clarity and professionalism. It should also maintain conciseness while conveying the intended message with a polite tone, reflecting the sender's professionalism.

What are the essential parts to include in a formal email?

Essential parts to include in a formal email are the heading and address section, salutation, main email body, clear call-to-action (CTA), and email sign off. These sections serve specific purposes in conveying information effectively while maintaining a professional tone.

What types of practical formal email examples will be provided in the article?

The article will provide practical formal email examples for different business scenarios, including appreciation emails, complaint emails, meeting request emails, job application emails, resignation emails, and follow-up emails. Each example will be accompanied by a brief context and explanation of its effectiveness.

What additional best practices will be offered for crafting effective formal emails?

In addition to practical examples, the article will offer best practices such as maintaining professional email structure, concise writing, and creating a professional email signature. These practices aim to help readers write impactful formal emails with confidence.

How can readers benefit from using pipl.ai in their business communication efforts?

Readers can benefit from using pipl.ai for their cold outreach efforts and smart email automation by leveraging its capabilities for mastering cold outreach and smart email automation. They are encouraged to try out pipl.ai for a 14-day free trial to experience these benefits firsthand.