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How to Start Cold Email in 2024?

December 20, 2023
7 min read

How to Start Cold Email?

Cold emailing is a powerful tool for reaching new customers, generating leads, and expanding your network. However, starting cold email can be daunting, especially if you are unfamiliar with the process. With that in mind, we have put together this guide to help you get started with cold emailing.

In this article, we will cover everything from building your list of contacts to crafting effective cold email software and templates. Our goal is to provide you with a comprehensive overview of the steps you need to take to successfully start cold emailing. By the end of this guide, you will have the knowledge and tools to confidently reach out to potential clients or partners through cold email.

How to Start Cold Email?

What is a cold email?

A cold email is an unsolicited email sent to a potential client or business partner with the aim of starting a conversation and building a relationship. Unlike traditional marketing emails, which are usually sent to existing customers, cold emails target individuals or businesses who have not yet expressed interest in your product or service.

The goal of a cold email is not to make an immediate sale, but rather to establish a connection and begin the process of building trust with the recipient. This can lead to future business opportunities, partnerships, or even referrals.

Cold emails are commonly used in B2B (business-to-business) sales, but can also be effective in B2C (business-to-consumer) settings. They are often used by startups or small businesses looking to expand their customer base or network, as well as by individuals seeking job opportunities or professional connections.

Also known as "cold outreach" or "cold prospecting," cold emailing involves sending personalized and targeted emails to a list of potential contacts. The key is to research and identify the right individuals or businesses to reach out to, and tailor your message accordingly.

While cold emailing may seem like spamming at first glance, it is important to differentiate between genuine attempts at starting a conversation and unsolicited promotional messages. A well-crafted cold email should offer something of value to the recipient, such as a solution to a problem they are facing or a new opportunity for their business.

How has the way of cold emailing changed?

Cold emailing has evolved significantly over the years, thanks to advancements in technology and changes in consumer behavior. In the past, cold emails were often seen as impersonal and spammy, with a one-size-fits-all approach.

However, with the rise of personalization and automation tools, cold emailing has become more targeted and personalized. This means that instead of sending a generic cold email subject lines out to a large list of contacts, cold emails are now tailored to the specific needs and interests of each recipient.

Additionally, with the increasing use of social media and online networking platforms, it has become easier to research and identify potential contacts for cold emailing. This allows for more targeted outreach and increases the chances of getting a response.

Another major change in cold emailing is the use of data and analytics. With email tracking tools, senders can now track open rates, click-through rates, and other metrics to measure the success of their cold email campaigns. This allows for continuous improvement and refinement of personalized cold email, templates and outreach strategies.

Furthermore, with the rise of remote work and virtual communication, cold emailing has become even more important as a means of reaching potential clients or partners. It allows businesses and individuals to expand their network beyond their immediate physical location and connect with people from all over the world.

How to write a cold email in 10 simple steps?

Here are ten steps to follow when crafting a cold email:

1. Identify your target audience

Before you start writing a cold email, it is important to identify your target audience. Who are you trying to reach? What industries do they work in? What pain points or challenges do they face?

Having a clear understanding of your target audience will help you tailor your message and make it more relevant and engaging for the recipient.

It can also be helpful to segment your target audience into different groups based on their interests or needs, and adjust your email approach accordingly.

2. Personalize your subject line

The subject line is the first thing a recipient sees when they receive your cold email, so it is important to make it stand out. Personalization can greatly increase the chances of someone opening your email, as it shows that you have taken the time to research and address them specifically.

Include their name, company name, or something relevant to catchy subject line or their interests in the subject line. Avoid using generic phrases like "Hello" or "Hey," as these can come across as spammy.

3. Keep it concise

In a busy inbox, people tend to skim through and write cold emails, rather than reading them in-depth. Keep your cold email short and to the point, ideally no more than 3-4 paragraphs.

Introduce yourself briefly, state the purpose of your email, and end with a clear call-to-action. Avoid rambling or including unnecessary information.

4. Use a friendly tone

While it is important to maintain professionalism in a cold email, using a friendly and conversational tone can make your message more approachable and engaging.

Avoid using overly formal language or jargon that the recipient may not understand. Write as if you are having a conversation with the person, rather than sending a robotic sales pitch.

5. Offer value

As mentioned earlier, a cold email should offer something of value to the recipient. This could be your product or service, a useful resource, or even just a helpful piece of advice.

Make it clear how your offering can benefit the recipient and address their specific pain points. This will show that you have done your research and are genuinely interested in helping them.

6. Include a clear call-to-action

Don't leave the recipient wondering what to do next after reading your email. End with a clear and specific call-to-action, such as scheduling a call, requesting more information, or downloading a resource.

Additionally, make it easy for the recipient to take action by including a link or contact information in your email signature. Also, avoid using multiple calls-to-action, as this can confuse the recipient.

7. Use social proof

Social proof, such as testimonials or case studies, can add credibility to your cold email and increase the chances of a response. If you have worked with similar clients before or have positive reviews from satisfied customers, include them in your cold email template.

This will help establish trust and show that your offering has been beneficial to others. However, make sure to get permission from the person before including their information in your email.

Additionally, mentioning any mutual connections or referrals can also help build trust and increase the chances of a response.

8. Personalize the email body

In addition to personalizing the subject line, make sure to also personalize the email body based on the recipient's interests or needs.

Refer to their company name, recent achievements, or industry news to show that you have done your research and are genuinely interested in connecting with them.

Avoid using a generic template or copy-pasting the same email to multiple recipients. Personalization is key to standing out and getting a response.

9. Proofread before sending

Spelling and grammar mistakes can greatly reduce the credibility of your cold email. Before hitting send, make sure to proofread your email for any errors or typos.

Read it out loud or ask a colleague to review it for you. It can be easy to miss mistakes when we have been staring at the same text for too long.

A polished and error-free email will show that you are professional and pay attention to details.

10. Follow up

Don't be discouraged if you don't receive a response to your cold email. It is common for people to miss or overlook emails, especially if they receive a high volume of them.

Follow up after a few days with a polite reminder and reiterate pain point of your call-to-action. You can also try reaching out through other channels, such as LinkedIn or Twitter.

Remember to write effective cold emails, keep your follow-up emails concise and friendly, and always offer value. Persistence can pay off in the world of cold emailing.

Also, don't be afraid to experiment with different strategies and approaches. What works for one audience may not work for another, so keep testing and refining your own cold email process. With these steps in mind, you can effectively connect with people from all over the world through cold emailing.

How long should a cold email be?

The length of a cold email is a common concern for those who are new to this form of communication. While there is no set formula or rule for the perfect length, it is generally recommended to keep it short and concise.

A good rule of thumb is to keep your cold email between 50-150 words. This allows you to get straight to the point without overwhelming the recipient with a long and wordy email. In fact, research has shown that writing cold emails of between 50-125 words have the highest response rates. However, this does not mean you should limit yourself to only one paragraph. It is important to include all necessary information and provide value in your cold email. But try to do so in a succinct manner.

If you find yourself going over the 150-word mark, consider breaking up your email into short paragraphs or bullet points to make it more visually appealing and easier to read. Remember, people are busy and often have a lot of emails to go through. By keeping your cold email short and to the point, you increase the chances of them actually reading it and responding.

But what about those situations where you have a lot of information to convey or need to make a more extensive pitch? In these cases, it may be appropriate to go beyond 150 words. However, still try to keep it below 300 words if possible.

If you find yourself writing a longer cold email, make sure every word serves a purpose and good subject line adds value. Avoid filler content or repeating the same information multiple times. Use headings, bullet points, and images to break up the text and make it more visually appealing.

How to send your first cold email?

Sending your first cold email can be intimidating, but with the right approach, it can also be an effective way to reach potential clients or partners. Here are a few steps to help you send your first cold email:

  1. Identify your target audience: Before sending a cold email, it’s important to know who you want to reach and why. Research your target audience and gather information such as their job title, company size, and industry to help you craft a personalized email.
  2. Write a compelling subject line: The subject line is the first thing that recipients will see, so it’s important to make it attention-grabbing. Use keywords or phrases that are relevant to the recipient and their needs.
  3. Personalize the email: As mentioned earlier, personalization is key to standing out in a crowded inbox. Use the recipient’s name and mention something specific about their company or industry.
  4. Provide value: Your cold email should offer something of value to the recipient, whether it’s a solution to a problem they’re facing or an invitation for partnership or collaboration.
  5. Keep it concise: As discussed in the previous section, keeping your email short and to the point is important. Make sure every word serves a purpose and adds value.
  6. Proofread before sending: Before hitting send, make sure to proofread your email for any errors or typos. A polished and error-free email will show that you are professional and pay attention to details.
  7. Follow up: Don’t be discouraged if you don’t receive a response to your cold email. Follow up after a few days with a polite reminder and reiterate your call-to-action.

Remember that sending cold emails is a process of trial and error. Not every email will receive a response, but by continuously refining your approach and personalizing each email, you increase your chances of success. With these steps in mind, you can confidently send your first cold email and start connecting with people from all over the world.

Best practices for effective cold email campaigns

While there is no one-size-fits-all approach to cold emailing, there are some best practices that can help increase the effectiveness of your campaigns. Here are a few tips to keep in mind:

Make sure to have a clear and specific goal for your first cold email campaign too. This could be generating leads, promoting a new product or service, or inviting potential clients to an event. Having a clear goal will help you craft personalized emails that are tailored to achieve that goal.

Do your research and personalize each email. As mentioned in blog post before, personalization is key to standing out in a crowded inbox. Take the time to research your recipients and mention something specific about them or their company in the email. Provide value in every email. Instead of just pushing for a sale or partnership, offer something of value to the recipient such as a solution to a problem they are facing or a helpful tip related to their industry.

Be specific about what you want the recipient to do after reading your email, whether it’s scheduling a meeting, signing up for a free trial, or responding with their thoughts on your proposal. Use visuals and formatting to make your email more visually appealing. This can include using images, bullet points, and headers to break up the text and make it easier to read.

Track your results and continuously refine your approach. Keep track of open rates, response rates, and conversions for each email campaign. This will help you identify what is working and what can be improved upon for future campaigns.

Lastly, always follow up your email account with a polite reminder if you don’t receive a response to your initial email. It’s possible that the recipient may have missed your email or simply didn’t have time to respond at that moment. A gentle follow-up can help bring their attention back to your email and increase your chances of receiving a response.

Key features of an effective cold email

An effective cold email should have certain key features that make it stand out and increase the chances of a response. These include:

  1. Personalization: As mentioned before, personalization is crucial in making your email stand out. Use the recipient’s name, mention something specific about them or their company, and tailor your message to their needs and interests.
  2. Clear and concise subject line: The subject line is the first thing that recipients will see, so it’s important to make it clear and attention-grabbing. Use keywords or phrases that are relevant to the recipient and their needs.
  3. Value proposition: Your email should offer something of value to the recipient, whether it’s a solution to a problem they’re facing or an opportunity for partnership or collaboration. Make sure to clearly state the benefit or value that you are offering in your email.
  4. Call-to-action: Be specific about what you want the recipient to do after reading your email, whether it’s scheduling a meeting, signing up for a free trial, or responding with their thoughts on your proposal. A clear call-to-action will make it easier for the recipient to take action.
  5. Professional and error-free writing: Your email should be well-written, free of typos and grammatical errors, and follow basic professional etiquette. This will show that you are serious about your business or partnership and respect the recipient’s time.
  6. Visual appeal: Use visuals and formatting to make your email more visually appealing. This can include using images, bullet points, and headers to break up the text and make it easier to read.
  7. Follow-up: If you don’t receive a response, it’s important to follow up with a polite reminder after a few days. Sometimes emails can get lost in the shuffle, and a gentle reminder can help bring the recipient’s attention back to your email.

By incorporating these key features into your own cold emails?, you can increase their effectiveness and improve your chances of receiving a response.

Is cold email effective for me and for my business?

The effectiveness of cold emailing can vary depending on the nature of your business, target audience, and approach. However, the cold email strategy can be a powerful tool for many businesses if used correctly.

One major benefit of cold email is its ability to reach a large audience at a relatively low cost. With the right tools and strategies, you can send personalized emails to a large number of potential clients or partners, increasing your chances of generating leads and expanding your network.

Cold emailing can also be effective for businesses that offer products or services with widespread appeal. For example, if you have an e-commerce store selling trendy clothing, you can use a cold email outreach campaign to reach out to potential customers and promote your products. However, for businesses with niche or highly specialized offerings, cold emailing may not always be the most effective approach. In these cases, it may be more beneficial to focus on targeted marketing and networking efforts.

How to follow up on a cold email?

Following up on a cold email is an important step in increasing your chances of receiving a response. Here are some tips for following up on a cold email:

  1. Wait at least 3-5 business days before following up: Give the recipient enough time to read and respond to your initial email before sending a follow-up.
  2. Remind them of your initial email: In your follow-up, mention that you had sent an email previously and briefly remind them of the content or purpose.
  3. Provide a gentle reminder: Be polite and respectful in your follow-up, acknowledging that the recipient may be busy and may have missed your previous email.
  4. Offer something of value: If possible, offer something of value to the recipient in your follow-up email. This could be a helpful tip, a relevant article or resource, or even just a friendly gesture.
  5. Include a clear call-to-action: Make it easy for the recipient to respond by including a clear call-to-action in your follow-up. This could be asking for their thoughts on your initial proposal or suggesting a specific next step.
  6. Be persistent but not pushy: If you still don’t receive a response after your initial follow-up, it’s okay to send one or two more friendly reminders. However, avoid being too pushy or aggressive, as this may turn off the recipient.

The Difference Between Cold Emailing and Spam

Although cold emailing and spam may seem similar, there are key differences between the two. Cold emailing is a legitimate and effective marketing or networking strategy, while spam is considered unsolicited and often unwanted messages.

One major difference between the two is consent. In cold email, the recipient has either given explicit permission to receive emails from you or has a legitimate interest in your business or offering. In contrast, spam is sent without the recipient’s consent and often includes deceptive or misleading subject lines.

Another difference is personalization. Cold emails are typically personalized to the recipient, mentioning their name and other specific details that make it clear that the email was intended for them. On the other hand, spam messages are usually generic and not tailored to the individual recipient.

Additionally, cold emails offer something of value to the recipient, whether it’s a potential partnership or solution to a problem they are facing. In contrast, spam messages often promote irrelevant or low-quality products or services that the recipient did not express an interest in.

FAQs

What are the essential elements of a successful cold email?

A successful cold email should include a compelling subject line that grabs attention, a concise and personalized message, a clear call-to-action, and relevant contact information. Personalization is key to establishing a connection, so make sure to research your recipient and tailor your message to their needs or interests.

How can I build a targeted cold email list?

Building a targeted cold email list involves identifying your ideal audience and collecting relevant contact information. Start by defining your target demographic and creating a buyer persona. Utilize professional networking platforms, industry forums, and online directories to find potential contacts. Ensure compliance with data protection regulations, such as GDPR, by obtaining permission before adding individuals to your list.

What strategies can I use to increase the effectiveness of my cold emails?

Personalization: Tailor your messages to the individual recipient, mentioning specific details that demonstrate you've done your research.

A/B Testing: Experiment with different subject lines, email content, and calls-to-action to identify what resonates best with your audience.

Follow-Up Sequences: Implement a well-crafted follow-up sequence to nurture leads who haven't responded to your initial email. Persistence can be key in converting prospects into clients.

Value Proposition: Clearly communicate the value your product or service brings to the recipient. Focus on solving their pain points or addressing specific needs.

Conclusion

In conclusion, cold emailing can be an effective tool for businesses and professionals looking to expand their network, generate leads, or form new partnerships. By following best practices such as personalization, a clear call-to-action, and professional writing, you can increase the effectiveness of your cold emails.

However, it is important to recognize the differences between cold email and spam in order to avoid any negative associations or consequences for your business. By using consent and personalization, and offering something of value to the recipient, you can make sure that your cold emails are well-received and contribute positively to your business goals.

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