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Product Updates #11: Subsequences

Hey everyone!

We’re thrilled to announce some fantastic updates to that are designed to supercharge your cold email campaigns. Our new feature, Sub-sequences, along with several other enhancements, will help you create more efficient and engaging outreach workflows. Let’s dive into the details and explore how you can make the most of these new tools.

Introducing Sub-sequences: A Game Changer for Automation

cold email sub sequence

What Are Sub-sequences?

Sub-sequences are a powerful new feature that allows you to create detailed email automation workflows based on how your prospects engage with your campaigns. This means you can automatically move leads to different follow-up sequences based on specific conditions, such as reply labels or keywords in their responses. This level of automation ensures that your follow-ups are timely, relevant, and personalized, keeping your prospects engaged and increasing your chances of conversion.

Key Benefits of Sub-sequences:

  • Boost Response Rates: By sending personalized follow-ups at the right time, you keep your leads engaged and increase the likelihood of a positive response.
  • Save Time: Automation handles the routine tasks of moving prospects between sequences, freeing you to focus on strategy and messaging.
  • Improve Efficiency: Streamlined workflows reduce manual effort and the risk of errors, ensuring your campaigns run smoothly.

Setting Up Sub-sequences

1. Automate Based on Reply Labels:

You can set conditions to automatically add leads to sub-sequences based on their reply labels. For example, if a lead is marked as 'Interested', they can be moved to a follow-up sequence designed to close the deal. Similarly, if a lead is marked as 'Meeting Booked', they can be added to a sequence that sends reminders and additional information leading up to the meeting.

2. Automate Based on Keywords:

Another powerful aspect of sub-sequences is the ability to trigger actions based on specific keywords in the replies you receive. For instance, if a prospect’s reply contains the word “interested”, they can be automatically moved to a sequence with more detailed product information. Conversely, if a reply contains “not interested”, they can be moved to a sequence designed to address common objections.

Additional Updates to Enhance Your Campaigns

Along with Sub-sequences, we’ve rolled out several other updates to improve your experience and campaign effectiveness:

1. Improved Campaign Page:

We’ve enhanced the campaign page with more detailed statistics on campaign progression. This allows you to better understand how your campaigns are performing and where adjustments may be needed. You can easily see which steps are working well and which might need more prospects added.

2. Max New Leads Setting:

To help you manage your campaigns more effectively, we’ve implemented a maximum new leads setting. This feature allows you to cap the number of new leads added to a campaign, ensuring that your team can handle the volume and maintain a high level of engagement with each prospect.

3. Campaign-Specific Replies in Unibox:

Replies in the Unibox will now show which campaign they are coming from. This small but significant update helps you quickly identify the context of each reply, making it easier to tailor your responses and keep track of multiple campaigns.

4. Improved Sending Monitoring:

We’ve improved sending monitoring in the backend, fixing several issues that prevented some campaigns from sending their full daily limit. This ensures that your emails reach their intended recipients on time and maximizes your daily outreach efforts.

5. Optimized for Tablets:

We’ve also tidied up the look of our platform for tablet users. Whether you’re working from a desktop, laptop, or tablet, you’ll have a seamless and visually appealing experience.

Practical Use Cases

Let’s take a closer look at how you can use these features in your day-to-day operations:

1. Lead Nurturing:

Imagine you’re running a campaign to generate interest in a new product. Using sub-sequences, you can set up an initial sequence to gauge interest. Leads that reply with interest can be moved to a more detailed sequence that provides additional information and next steps. Those who aren’t interested can be moved to a sequence designed to re-engage them with different angles or offers.

2. Meeting Reminders:

For leads that have scheduled a meeting, sub-sequences can automate reminders and follow-ups. Once a meeting is booked, leads can be added to a sequence that sends reminder emails leading up to the meeting date, ensuring they don’t forget and providing all the necessary details to prepare.

3. Objection Handling:

If a lead replies with concerns or objections, keyword-based sub-sequences can address these issues directly. For instance, if a reply mentions price as a concern, the lead can be moved to a sequence that provides detailed information on pricing plans and value propositions.

Getting Started

To get started with sub-sequences, simply log in to your account and navigate to the Sub-sequences tab. From there, you can set up your conditions and sequences, tailoring them to fit your specific campaign goals. The intuitive interface makes it easy to define conditions and create effective follow-up workflows.


We’re confident that these new features will significantly enhance your cold email outreach and help you achieve better results. By automating routine tasks, personalizing follow-ups, and providing detailed insights into your campaigns, continues to empower you to connect with your prospects more effectively.

Try out sub-sequences and the other new features today, and watch your campaigns become more efficient and engaging. As always, we’re here to support you, so feel free to reach out with any questions or feedback.

Happy emailing!

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