A comprehensive glossary of all things go-to-market, sales, and growth.
B2B sales channels are the various methods and platforms through which a business markets and sells its products or services to other businesses.
B2B sales, or business-to-business sales, is the process of selling products or services from one business to another.
B2B Marketing KPIs are quantifiable metrics used by companies to measure the effectiveness of their marketing initiatives in attracting new business customers and enhancing existing client relationships.
B2B marketing channels are the pathways through which businesses market their products and services to other businesses.
B2B marketing attribution is the process of monitoring and evaluating marketing touchpoints that contribute to converting a lead into a customer.
B2B Marketing Analytics is a Salesforce CRM Analytics app tailored for B2B marketers.
B2B leads, or Business-to-Business leads, refer to the process of identifying potential buyers for a product or service and enticing them to make a purchase.
AI-powered marketing uses artificial intelligence technologies to automate and enhance marketing strategies.
Agile methodology is a project management approach that breaks projects into phases, emphasizing continuous collaboration and improvement.
After-sales service refers to the ongoing support and assistance a business provides to its customers after they have purchased a product or service.
Affiliate networks are platforms that act as intermediaries between publishers (affiliates) and advertisers (merchants), simplifying the affiliate marketing process.
Affiliate marketing is an advertising model where companies compensate third-party publishers, known as affiliates, to generate traffic or leads to their products and services.
Adobe Analytics is a powerful tool that provides reporting, visualizations, and analysis of customer data, enabling businesses to discover actionable insights and improve customer experiences.
Ad-hoc reporting is a business intelligence process that involves creating reports on an as-needed basis to answer specific business questions.
Accounts payable (AP) refers to a company's short-term obligations owed to its creditors or suppliers for goods or services received but not yet paid for.
Discover what Account View Through Rate (AVTR) is and why it is essential for measuring the effectiveness of video advertisements. Learn how to calculate AVTR, the factors affecting it, and best practices to improve your video ad performance.
Discover what Account Match Rate is and why it is essential for account-based sales and marketing. Learn how to calculate it, the factors affecting it, and best practices to improve your Account Match Rate.
Discover what account mapping is and how it helps in researching and visually organizing key stakeholders within a target customer's organization. Learn about its importance, key components, and best practices for success.
Discover what account management is and how it ensures ongoing client relationships by demonstrating the value of continued business. Learn about its importance, key responsibilities, and best practices for success
Discover what an Account Executive (AE) is and how they maintain and nurture business relationships with clients. Learn about their importance, key responsibilities, and best practices for success
Discover what an Account Development Representative (ADR) is and how they build long-lasting, strategic partnerships with key accounts. Learn about their importance, key responsibilities, and best practices for success
Discover what Account Click Through Rate (CTR) is and how it measures the effectiveness of your ads. Learn about its importance, how to calculate it, and best practices to improve your CTR
Discover the power of analytics platforms - ecosystems of services and technologies designed to analyze large, complex, and dynamic data sets, transforming them into actionable insights for real business outcomes. Learn about their components, benefits, and implementation.
Discover the power of Analytical CRM - a subset of CRM that focuses on collecting and analyzing customer interaction data to increase satisfaction and retention. Learn how to implement Analytical CRM for data-driven decision making and enhanced customer relationships.
Discover what Account-Based Sales Development (ABSD) is and how it focuses on personalized outreach to strategically important accounts. Learn about its benefits, key components, and best practices for successful implementation
Discover what Account-Based Sales (ABS) is and how it focuses on building personalized relationships with high-value accounts. Learn about its benefits, key components, and best practices for successful implementation
Learn about amortization, the process of spreading the cost of intangible assets over their useful life or reducing loan balances through regular payments. Understand its principles, benefits, and applications in financial planning and debt management.
Discover the power of Always Be Closing (ABC) - a sales strategy emphasizing continuous prospect pursuit, product pitching, and transaction completion. Learn how ABC can boost your sales performance.
Discover the power of AI Sales Script Generators! Learn how these innovative tools use AI to create personalized, persuasive sales scripts for emails, video messages, and social media, enhancing engagement and driving sales.
Discover what Account-Based Marketing (ABM) software is and how it supports the implementation of ABM strategies. Learn about its benefits, key features, and best practices for using ABM software
Discover what Account-Based Marketing (ABM) benchmarks are and how they help B2B marketers achieve exceptional ROI. Learn about key metrics, their importance, and best practices for using ABM benchmarks
Discover what Account-Based Marketing (ABM) is and how it focuses resources on target accounts with personalized campaigns. Learn about its benefits, implementation strategies, and best practices
Discover what Account-Based Everything (ABE) is and how it coordinates personalized marketing, sales development, sales, and customer success efforts to engage and convert high-value accounts. Learn about its benefits and best practices
Discover what Account-Based Analytics is and how it measures the quality and success of Account-Based Marketing initiatives. Learn about its benefits, key metrics, and best practices
Discover what Account-Based Advertising is and how it targets high-value accounts with personalized campaigns. Learn the benefits, implementation strategies, and best practices of ABA
Learn what an account in sales is and why effective account management is crucial for business success. Discover the importance, benefits, and best practices of managing customer accounts
Discover what accessibility testing is and how it ensures web and mobile applications are usable by people with disabilities. Learn about its importance, benefits, methodologies, and best practices
Discover what ABM orchestration is and how coordinating sales and marketing activities can effectively target high-value accounts. Learn the benefits, implementation strategies, and best practices of ABM orchestration
Discover the power of A/B testing, a method for comparing two versions of a webpage or app to determine which one performs better based on statistical analysis. Learn how A/B testing can optimize digital experiences and drive higher conversion rates.
Discover the 80/20 Rule, also known as the Pareto Principle, which asserts that 80% of outcomes result from 20% of causes. Learn how this principle can optimize business, productivity, and personal development.
