meaningful stories

The Best Cold Email Software of 2024: Features, Pricing & Reviews

Discover how the right cold email software can give your sales outreach and lead generation a huge boost. We’ll go over which are the best solutions, their advantages, and show you how to select one that perfectly fits what you need. Keep an eye out for key words like “email software”, “best cold email software”, “sales outreach”, and “cold email” as we jump in!

Key Takeaways

  • Cold Email Software helps improve sales outreach & lead generation efforts
  • Consider features, automation, cost and more when choosing a solution
  • Real life success stories show the effectiveness of Cold Email Software

Understanding Cold Email Software

Cold email marketing software can streamline and automate the process of sending emails to potential leads with specialized tools.

This is a great way for businesses to improve their outreach activities, while remaining compliant with laws such as CAN-SPAM in America or GDPR in Europe that control cold mailing practices. To choose the right program, features like easily changing inboxes per campaign and separating accounts by client should be considered when evaluating platforms, they help reduce bounce rates plus allow greater personalization through scheduling messages according to timezones around the globe and limitless boxes connected via one account.

When it comes down to using these programs for sales productivity purposes, there are various benefits beyond simply finding prospective customers’ contact info including automated follow-ups saving money on labor hours along with staying faithful towards regulations governing this type of approach aka “cold emailing”. Think about how smooth it could go if you had access hyper-personalized text pieces plus arrangements based across different zones organized under only single subscription! Do you want all those advantages? Keep reading more details concerning technical possibilities coupled up top solutions & tips related directly toward successful approaches conducted through cold mail campaigns!

The Benefits of Using Cold Email Software

Cold email tools, such as an email outreach platform, can be incredibly beneficial for businesses.

Not only will they streamline processes and save time and resources but you’ll also benefit from enhanced deliverability. Once connected to your Gmail inbox through this cold-email tool, tasks become more efficient. Being able to manage emails directly from the dashboard allows targeted messages to get out quickly.

By utilizing a cold-emailing program with features like personalization tracking, preloaded templates & automation of the sales process – not only does it improve overall deliverability rates, responses become more likely too! Plus getting analytics on open rate links clicks or even bounced emails provides assurance that contacts are in fact receiving those mailed letters of intent effectively.

If utilized correctly these awesome capabilities provided by software devoted specifically towards optimizing campaigns add immense value when used during any kind of domain within an organization especially in scenarios where teams need concentrate on closing deals. A few examples among many include managing follow ups properly across multiple channels while improving performance per campaign ensuring success is achievable no matter what goals are set!

Top 8 Cold Email Software Solutions in 2024

There is a wide range of cold email software solutions available in the market today, each with its own unique features and pricing plan. The top contenders include QuickMail, , RightInbox, Lemlist, Hunter Campaigns and MailShake to name just a few!

Cold emailing tools offer multi-channel campaigns as well as LinkedIn automation capabilities for users looking to utilize it on their journey towards successful email outreach.

They come equipped with API & CRM integrations for quick personalization steps while also providing auto warm-up inboxes which are vital when sending emails safety checks along with account/campaign step stats must be met every time you send an automated follow up or even use Email Warm Up feature if needed! Pricing plans usually start at around $55 per user slot each month and go down from there depending on company’s needs - such options like $29 per user monthly can easily accommodate those who want quality yet budget friendly solution whereas full packs starting at around USD$58 could prove quite beneficial too!.

In order to help navigate this ever changing landscape we should analyze all cold email tool separately so one has thorough understanding before making decision about what suits best their business’ objectives.

Here are top 8 cold email outreach tools to get you started:

1. - More meetings. More revenue. Less friction best cold email tools in 2024 revolutionizes cold outreach by integrating smart email automation into one unified platform. This sales engagement platform eliminates the need for third-party tools like email validation, allowing for hyper-personalization at scale. With the ability to connect unlimited inboxes, run unlimited campaigns, and import unlimited prospects, is designed for marketers who want to scale their outreach without the hassle of juggling multiple tools or worrying about spam.

Differentiator Features:

  • Hyper-Personalization at Scale: Personalizes every step of your outreach based on recent prospect's social posts, company events, and over 40 more triggers.
  • Built-In Email Validation and Data Enrichment: Ensures the quality of your contact lists by verifying email addresses and formatting data. Also custom domain tracking is one of the cool features.
  • AI Sequence Writer and Copywriting Assistant: Helps improve your email content so it stands out and maintains interest.
  • Multichannel Outreach: Allows you to contact your prospects via Email, Phone, SMS, LinkedIn, and other Social Media DMs. It also has a warm-up tool and email deliverability features to keep your inboxes out of spam at all times.


  1. Offers a comprehensive platform for all aspects of outreach.
  2. Provides advanced personalization features, improving engagement rates including email warm up personalization.
  3. Supports unlimited inboxes, prospects, and campaigns, robust email tracking offering great scalability.
  4. Built-in tools for email validation, data enrichment, and AI-driven content creation.
  5. Can you use Gmail for cold email? Yes, using a Gmail account to send your cold emails is technically possible.


  1. Currently on a waitlist basis, which might limit immediate accessibility.
  2. The multitude of features might be overwhelming for beginners.

Pricing Options: offers two main pricing plans:

  • Personal: Aimed at individuals starting with cold emails. It includes unlimited inboxes and campaigns, 25k email sends per month, 5k validation credits, and 500 AI icebreaker credits monthly.
  • Business: Designed for established marketers and teams. It features an AI Sequence Writer, 250k email sends, built-in data cleansing, 50k validation credits, GIF & Video Personalization, and 5k icebreaker credits per month, among other features.
  • comes with 14 day free trial

2. SalesLoft - Generate More Revenue, Faster

SalesLoft best cold email tools in 2024

SalesLoft presents itself as the first AI-powered revenue workflow platform, transforming the sales process from the initial introduction to the final renewal. It's designed to guide teams through the most effective actions to optimize customer satisfaction, maximize revenue, and enhance customer lifetime value. With a focus on building reliable revenue streams, SalesLoft promises to change the way teams sell by unlocking pipeline potential and driving more predictable growth.

Differentiator Features:

  • AI-Powered Revenue Workflow: Utilizes artificial intelligence to guide sales strategies and actions, ensuring optimal outcomes.
  • Customer Lifecycle Enhancement: Provides tools and insights from the first customer interaction to the latest renewal, ensuring a holistic approach.
  • Efficiency and Cost Reduction: Aims to eliminate the overpaying for underperforming tech by increasing rep efficiency and speeding up the sales process.
  • Predictability and Insight: Offers deep insights for consistent growth and the ability to forecast sales outcomes accurately.


  1. Comprehensive AI integration for smarter sales strategies.
  2. Focus on the entire customer lifecycle enhances long-term customer relationships.
  3. Emphasis on cost-efficiency and rep productivity.
  4. Strong customer testimonials and case studies showcasing significant improvements in sales metrics.


  1. The full range of features might present a learning curve for some users.
  2. Lack of transparent pricing information may require a direct inquiry for cost details.

Pricing Options: SalesLoft doesn’t provide direct pricing information on their website. For detailed pricing, potential clients are encouraged to contact SalesLoft for a personalized quote based on their specific requirements and sales team size.

3. - Add revenue. Subtract costs. best cold email tools in 2024

Outreach stands as a comprehensive platform designed to boost the productivity of sales teams across the entire sales cycle. It's not just a tool but a complete system that empowers everyone in the sales hierarchy — from the representatives to the managers and leadership. With AI-powered features, Outreach aims to increase deal velocity, win rates, and overall sales, all while reducing costs and risks.

Differentiator Features:

  • AI-Powered Selling: Uses artificial intelligence to enhance seller productivity and make revenue more predictable.
  • Complete Sales Cycle Platform: Supports the entire sales organization, not just individual sellers. It also comes with nice custom email templates and cold calling features.
  • High Security Standards: Ensures data protection with robust security measures.
  • Configurable Profiles and Roles: Allows precise control over who has access to what information.
  • Integration Capabilities: Offers a single platform for all sales tools through partners and API.


  1. Comprehensive sales solution covering the entire sales cycle.
  2. AI integration for improved efficiency and predictability.
  3. Strong emphasis on data security and governance.
  4. Positive customer testimonials indicate a track record of increasing sales metrics.


  1. The breadth of features might have a steep learning curve for new users.
  2. Pricing information is not directly available, which might indicate a higher cost.
  3. No free trial available.

Pricing Options: Outreach doesn't provide direct pricing on their website. Interested users need to contact the company for a customized pricing plan based on their specific needs and the scale of their sales team.

4. - Reach every buyer on Earth

Best cold email database providers in 2024 is a cold email outreach tool that empowers businesses to find, connect with, and close ideal buyers.

Boasting a living database of over 265 million contacts, stands out with its streamlined engagement workflows and AI-powered features. It's a one-stop solution for millions of sellers across half a million companies, providing everything from lead generation to closing deals.

Differentiator Features:

  • Extensive Lead Database: Access to the world's most current database with over 265 million contacts.
  • AI-Powered Engagement: Advanced AI features to send the right message at the right time, ensuring optimal engagement.
  • End-to-End Automation: Offers "Plays" for complete automation from prospecting to closing, right out of the box.
  • Data Enrichment: Enhances CRM systems with up-to-date, accurate data, making lead information more actionable.
  • Comprehensive Sales Suite: From prospecting and engagement to closing deals, all tools are integrated into one platform.


  1. All-in-one platform covering every stage of the sales process.
  2. Massive, continuously updated database of potential leads.
  3. AI integration enhances efficiency and effectiveness of outreach.
  4. Positive customer reviews and high ratings indicate user satisfaction.


  1. The wide array of features might be complex for newcomers to navigate.

Pricing Options: paid plans pricing starts at $39 per month. There are also freemium and 14-day free trial.

5. - Cold email outreach software cold outreach software emerges as a dynamic sales engagement platform that's uniquely Salesforce-native, offering a seamless, unified solution for revenue teams. It's designed to consolidate, simplify, and accelerate the entire revenue process, empowering over 75,000 Salesforce users to forge stronger relationships and close deals more effectively. Recognized as a leader in the Forrester Wave™ for Sales Engagement, is celebrated for its user interface, support, vision, and security.

Differentiator Features:

  • Salesforce-Native: Unique in its deep integration with Salesforce, ensuring no data latency or sync errors, and works even with highly customized versions of Salesforce.
  • Comprehensive Sales Engagement Tools: Features like Groove Flows and upcoming Groove Plays to scale prospecting, automate lead follow-up, and expand accounts.
  • AI-Assisted Selling: Enhances seller productivity and CRM adoption through automation and AI.
  • Customizable UI: Supports a wide variety of use cases and workflows, and works with custom objects and data models.
  • High Security and Compliance Standards: Meets industry-leading security and compliance requirements. It's the best way to send cold outreach campaigns to your prospective clients and win more business.


  1. Deep Salesforce integration means data is always up-to-date and accurate.
  2. Automation features save time and reduce the potential for errors.
  3. Strong emphasis on security and compliance, ideal for enterprises.
  4. High customer satisfaction ratings and positive user reviews.


  1. Best suited for businesses already using Salesforce, potentially limiting its appeal to non-Salesforce users.
  2. We did not find free trial available on their website.

6. Cirrus Insight - Reduce wasted opportunities by executing the right activity with the right people. Great cold emailing tool.

Sales intelligence tools in 2024

Cirrus Insight asserts itself as a pivotal solution for sales teams, integrating Salesforce with Gmail and Outlook to streamline the user experience. By automating data entry and syncing crucial sales information, it allows sales professionals to focus more on selling and less on administrative tasks. With features like email tracking, meeting scheduling, and sales cadence, Cirrus Insight is dedicated to enhancing productivity and optimizing the sales process.

Differentiator Features:

  • Salesforce Integration: Directly integrates with Salesforce, allowing users to update and manage their CRM directly from their email inbox.
  • Automated Syncing: Automatically syncs emails, meetings, and tasks with Salesforce, eliminating manual data entry.
  • Sales Cadence: Provides multi-touch outreach with a sequence of emails, phone calls, and follow-ups.
  • Buyer Signals: Tracks email opens, link clicks, and website visits for timely, focused follow-up.
  • Attachment Tracking: Lets users know what happens to email attachments after sending.
  • Analytics: Collects sales activity data and converts it into actionable insights to increase sales.


  1. Seamless integration with email services like Gmail and Outlook enhances user experience.
  2. Automation of various tasks saves time and reduces the potential for errors.
  3. Real-time insights into buyer interactions help sales teams engage more effectively.
  4. Positive reviews and high ratings indicate a high level of customer satisfaction.


  1. The system's full potential is best realized with Salesforce, which might limit users of other CRM systems.
  2. Lack of transparent pricing information on the website may require direct contact for quotes.

7. - Reply is your all-in-one sales engagement platform to create new opportunities at scale while keeping every touchpoint personalized cold email campaigns. cold emailing tool is an AI-powered cold emailing tool that significantly enhances your outreach capacity. It's not just about sending emails; provides a holistic approach to engagement by automating personal communication across multiple channels. With a focus on efficiency and automation, is trusted by over 2,500 businesses to find prospects, maintain engagement, handle responses, and even schedule meetings, essentially covering the full spectrum of sales engagement.

Differentiator Features:

  • AI-Driven Sales Engagement: Leverages artificial intelligence to automate and personalize communication, ensuring that messages are timely and relevant.
  • B2B Contact Database: Offers a rich database for finding the next customer, ensuring messages reach the right person.
  • Intelligent Response Handling: Not just about sending messages, also handles basic customer responses and can even assist in booking meetings.
  • Multichannel Sequences: Beyond email, it includes phone, social networks, and even WhatsApp messaging in its sequences.
  • Integration with CRMs: Works seamlessly with popular CRMs, ensuring that data is always in sync.


  1. Comprehensive sales engagement solution, from finding prospects to closing deals.
  2. AI integration for personalized communication at scale.
  3. Multichannel support including email, phone, and various social platforms.
  4. Positive customer feedback highlights ease of use and effective automation.


  1. The platform's extensive features may present a steep learning curve for some users.
  2. Some reviews suggest improvements can be made in customer support responsiveness.

Pricing Options: offers a free 14-day trial for users to explore the platform.

8. Yesware - Simplifying Email Outreach for Sales Teams with this cold email platform

Yesware cold email tools to use

Yesware is a potent tool that transforms your inbox into a significant sales-driver. It's designed to live right inside your Gmail or Outlook inbox, providing an array of features like email tracking, meeting scheduling, and performance analytics without the need for complex enterprise sales software. With over 1.4 million installs, Yesware is the go-to solution for sales teams aiming to enhance their email outreach efforts and close better deals efficiently.

Differentiator Features:

  • Inbox Integration: Directly integrates with Gmail or Outlook, allowing users to manage their sales activities without leaving their email.
  • Email Tracking: Provides insights into email opens, link clicks, and attachment views, so sales reps know exactly when and how to follow up.
  • Template Sharing: Allows the creation and sharing of top-performing email templates across the team, ensuring consistent and effective communication.
  • Meeting Scheduling: Simplifies the process of scheduling meetings, integrating directly with Zoom or Microsoft Teams, and auto-populating your calendar.
  • Performance Analytics: Offers data on successful strategies, helping teams understand what works and drive more pipeline.


  1. Seamless integration with popular email services enhances user convenience.
  2. Real-time insights into recipient engagement inform more strategic follow-ups.
  3. The platform's ease of use and quick setup mean teams can start closing more deals in days, not months.
  4. Positive testimonials highlight significant improvements in reply rates and sales pipeline growth.


  1. The system's full benefits are best realized with integration into certain email platforms, potentially limiting users of other email services.

In-Depth Analysis of Each Cold Email Tool

Cold emailing is a critical part of sales and it requires specialized software solutions for its successful execution. We’ll explore some of the most popular cold email tools in detail now.

Mailshake stands out among other similar products due to its many features, such as personalization options, automated emails sending capabilities, AI-powered writing with Shakespeare tool and advanced scheduling system which helps you target prospects effectively. It also has integrated support for Salesforce and Pipedrive but is limited by Gmail’s restrictions on daily sends as well occasional issues with spam detection systems’ flags being raised against your sent messages.

One of the most useful cold email marketing tools you get with Woodpecker is the ability to A/B test your messages. It also comes with ability to set up custom email service provider and cold calls in future.

Email Outreach presents an extensive feature set that makes sure every aspect related to effective communication are met - from personalizing messaging up to lead catcher option (allowing 5k prospect finder credits monthly) all provide ample opportunity reach desired outcome through highly targeted campaigns. The variety of services offered goes beyond simple message composition – there’s automatic follow ups control available along with warmup functions making account management easier than ever before while at same time cleaning list regularly using allocated 5K credit pool per month if needed will take care any sort unwanted data tracking down process significantly faster then conventional methods allow.

Factors to Consider When Choosing Cold Email Software

Choosing the ideal cold email software can seem intimidating, but if you think through the key points it will aid your judgement. If you take a look at market nowadays, you'll see many vendors only offer to connect one email account for the monthly price. Of course, it comes with ability to send outreach in email campaign and automate follow ups Look into ease of use, personalization options, deliverability analytics and compatibility with other services in hand. Review what type of emails are accessible via this tool along with customer service support available to any issues that may arise as well as needing a separate domain name for its usage. Features such as automation capabilities plus customization features should also be considered alongside CRM integrations when making your decision. Last but not least , the cost is equally important -typically these tools offer per user subscription or based on how many emails were sent within set timeframe.. Doing an analysis about all these factors helps find a program which fulfills requirements while increasing overall sales outreach success rate and lead generation numbers

In summary , choosing an approriate cold email solution requires analysing several aspects including simplicity, custimisation choices ,reliability,integration capability,domain necessity ;features offeredl Automation possibilities/personalisations & pricing models like ‘per user’ / ‘email number’. All combined allow businesses hit their goals by optimizing sales engagement rates amd generating quality leads

Tips for Effective Cold Email Campaigns and Email Service providers

Make sure you double-check emails before sending them, use a distinct domain for this purpose and ensure your message is personalized. It’s also wise to include social proof in the form of visuals or testimonials as well as warm up your account prior using it for any campaigns.

Use software that won’t incur additional fees when team members are added during outreach processes too.

Creating successful cold email campaigns starts with following best practices.

When personalizing emails there are several approaches like including recipient’s name, connecting mutual connections and accentuating their interests while discussing related topics such pain points they may have encountered at some point in time.

You can make messages even more relevant by segmenting lists according to preferences which A/B testing capabilities allows us to check what variation performs better within Mailshake toolset among others.. Don’t forget about adding simple yet effective CTA guiding prospects on Action after reading content thus helping solidify results from our carefully crafted cold email efforts!

Common Challenges and Solutions in Cold Emailing

Cold emailing comes with its own specific obstacles, such as improving deliverability and bypassing spam filters. provides a SPAM tester for this purpose to guarantee the emails arrive in users’ primary inboxes instead of their junk mail folders. Respecting CAN-SPAM regulations by including an opt-out link plus relevant content will help avoid falling victim to the algorithms set up by providers like Gmail or Yahoo! Finally, when it comes time for follow ups make sure you are persistent without coming off too pushy. Give each recipient at least five chances before giving up on them entirely.

Through careful utilization of specialized cold email software and being mindful about these common challenges involved in launching campaigns one can reach success quickly and efficiently in digital outreach efforts.

Cold Email Software vs. Email Marketing Software

By understanding the various functions and capabilities of email software, businesses can determine which type will suit them best. Cold email tools such as Mailshake are designed with lead generation in mind, allowing users to send targeted emails to individual prospects.

Email marketing solutions on the other hand support mass communication tasks by providing an efficient way of sending unified messages out to larger groups for relationship building purposes.

Sujan Patel, founder of Mailshake strongly recommends that companies invest in cold email software instead of relying solely on manually generated emails - even if it’s from a competing provider, so they do not waste valuable time.

Ultimately assessing your specific needs is essential when deciding between using a cold mail or an automated one-to-many messaging system like email marketing software.

Real-Life Success Stories Using Cold Email Software

Lemlist has been used by many businesses to great effect, and there is a slew of success stories and positive reviews on websites such as G2, Software Advice, and Capterra.

Johannes Fessler heartily recommends for those who want to increase their cold email efficiency, this goes to show the potential that using the right tools can have when it comes to boosting sales outreach efforts as well as generating leads. Cold emails software could be what your business needs in order take its performance up a notch or two!


Finally, leveraging the potential of email software for cold outreach can significantly improve your sales and lead generation strategies.

To get maximum benefit from these tools, you should be familiar with their advantages as well as evaluate some top solutions in order to determine which best fits your needs before taking action using the best cold email software available. Doing this will help take advantage of all that modern-day cold emails have to offer.

Frequently Asked Questions

Which cold email software is best?

Researching opinions and recommendations from industry experts, it appears that, Salesmate, Outreach, SalesLoft, Yesware and Mailshake are the top choices in cold email software for businesses. Consider selecting one of these solutions to begin customizing automated emails right away!

Is cold emailing illegal?

In the United States, cold emailing is permissible but must observe CAN-SPAM Act rules like an unsubscribe link and valid address info. All content needs to be truthful in order for these emails to abide by legal requirements.

Is cold email still effective?

Cold emails have been proven to be an extremely effective means of expanding one’s clientele and developing business opportunities in 2023. Studies suggest that properly composed cold emailing remains the premier B2B sales channel at this time.

If you'd like to switch from another cold emailing software - provides data transfer service at not extra cost.

What is the best way to send cold emails?

To write successful cold emails, do your research on the intended recipients and come up with a captivating subject line. Keep it short and friendly while personalizing the message in an inviting tone of voice. Make sure there is no deceptive content within your headline, as well as avoiding templates for greater effectiveness.

What are the benefits of using cold email software?

Cold email software is a useful resource for any business, offering enhanced deliverability of emails, automated follow-up processes with analytics and reporting capabilities to save time.

Tell meaningful stories

Read similar blogs

Over 3,000+ marketers already growing with

Create Your Free Trial Account

Get Started For Free