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Top 10 Cold Email Tools On The Market

Yaro Y.
November 30, 2023

Are you looking to take your email marketing campaigns to the next level? Cold emails have become an incredibly effective way to reach potential customers, but finding the right cold email tool can be a challenge. We’re here to help - we've compiled a list of the top 10 cold email tools on the market. With these tried-and-true solutions, you'll have everything you need to craft successful emails and get better results from your campaigns with minimal effort. Read on for our picks and advice about what features make each tool useful for different businesses!

Cold Email Tools

What is cold email Tools?

Cold email tools are software solutions designed to help businesses and organizations send cold emails, which are unsolicited emails sent to potential customers or clients. These tools provide various features and functionalities to make the process of sending cold emails more efficient and effective.

Why use cold email Tools?

Cold email tools offer a wide range of benefits for businesses and organizations, making them a valuable asset for any email marketing strategy. Some of the key advantages of using cold email tools include:

  • Time-saving: Cold email tools automate many tasks involved in the cold emailing process, such as personalization and follow-ups, saving users a significant amount of time.
  • Improved deliverability: Cold email tools use advanced techniques to improve deliverability rates, ensuring that your emails reach the intended recipients' inboxes.
  • Personalization: Many cold email tools offer features for personalizing emails, making them more effective in engaging potential customers and building relationships.
  • Analytics and tracking: With cold email tools, users can track and analyze their campaigns' performance in real-time, allowing them to make data-driven decisions and improve their email marketing strategies.
  • Cost-effective: Cold email tools are a cost-effective solution for reaching a large number of potential customers, as opposed to other forms of advertising or outreach methods.

When do you need cold email Tools?

There are several situations in which businesses and organizations can benefit from using cold email tools. These include when they want to expand their customer base, generate leads, promote products or services, or establish partnerships with other companies. Additionally, cold email tools are useful for sales teams looking to reach out to potential customers and close deals more efficiently. They are also beneficial for startups and small businesses looking to increase their brand awareness and establish a presence in the market.

10 Best Cold Email Tools

Now that we've covered the basics of cold email tools, let's dive into our top 10 picks for the best cold email tools on the market. Our list includes a diverse range of solutions, each with unique features and functionalities to cater to different business needs.

1. Pipl.ai

Pipl.ai
Pipl.ai

Pipl.ai is a powerful cold email tool that offers advanced features for finding and contacting potential customers. With Pipl.ai, users can search for leads based on specific criteria, such as job titles, company size, and location, and send personalized emails to each lead. The tool also offers AI-powered copywriting and lead data validation and cleansing.

Features

  • Connect additional inboxes: Pipl.ai allows users to connect multiple email accounts, making it easier to manage and track cold email campaigns from different addresses.
  • Warm-Up: The warm-up feature helps users build trust with their recipients' email providers, increasing the chances of their emails landing in the inbox instead of the spam folder.
  • AI Copywriter: Pipl.ai uses AI to suggest personalized email copy, saving users time and effort in crafting engaging and effective emails.
  • AI Assistant: The AI assistant feature helps users manage follow-ups and responses, making the cold emailing process more streamlined.
  • Misc Personalization + video: Pipl.ai offers additional personalization features, such as adding videos to emails, making them more visually appealing and engaging.
  • Lead data cleanup & Validation: With Pipl.ai, users can ensure the accuracy of their lead data by validating and cleansing it to avoid sending emails to incorrect or outdated contacts.
  • AI outreach translation: This feature allows users to translate their cold email templates into different languages, making it easier to reach a global audience.

Pros

  • Offers AI-powered copywriting and lead data validation.
  • Allows users to connect multiple email accounts.
  • Provides warm-up feature for better deliverability.
  • Offers additional personalization options, such as adding videos to emails.

Cons

  • Does not offer an omnichannel approach for contacting leads.

Pricing

Pipl.ai offers a 14-Days Free Trial plan.

2. SalesLoft

SalesLoft
SalesLoft

SalesLoft is a popular cold email tool that enables businesses to automate their outreach efforts and engage with potential customers across different channels. It offers a variety of features for prospecting, personalizing emails, and tracking performance metrics.

Features

  • Omnichannel: SalesLoft allows users to reach out to leads via multiple channels, such as phone calls, emails, and social media, making the outreach process more comprehensive.
  • Smart Dialer: With the Smart Dialer feature, users can make phone calls directly from the SalesLoft platform, saving time and effort in switching between tools.
  • Cadences: Cadences are pre-set email sequences that help users reach out to leads in a structured and personalized manner. SalesLoft offers various cadence templates and customization options.
  • Team Collaboration: SalesLoft's Team Collaboration feature enables teams to work together on cold email campaigns, share insights, and improve their strategies collectively.
  • Analytics and Reporting: Users can track the performance of their emails in real-time with SalesLoft's robust analytics and reporting features. This allows them to make data-driven decisions and optimize their campaigns for better results.

Pros

  • Offers an omnichannel approach for contacting leads.
  • Provides a Smart Dialer feature for making phone calls directly from the platform.
  • Allows users to create and customize email cadences.
  • Enables team collaboration on campaigns.

Cons

  • Can be expensive for small businesses and startups.

Pricing

SalesLoft offers a variety of plans, starting at $75 per month per seat and going up to $125 per month for enterprise-level features.

3. Outreach.io

Outreach.io
Outreach.io

Outreach.io is a comprehensive sales execution platform that offers a variety of features to help businesses generate more pipeline and win more deals. With its all-in-one approach, users can consolidate tools and reduce the risk associated with their sales execution process.

Features

  • Omnichannel: Outreach.io allows users to reach out to leads through multiple channels, including email, phone, and social media.
  • Connect Additional Inboxes: Users can connect up to two email accounts, with the option to add more for an additional cost. This feature helps manage multiple email addresses from one platform.
  • SMS and Dialer Integration: Outreach.io offers SMS capabilities and integrates with dialers, making it easier to contact leads through various channels.
  • Misc Personalization + Video: The platform allows users to add videos and personalize their emails, making them more engaging and effective.
  • Lead Data Cleanup & Validation: Outreach.io offers lead data cleanup and validation to ensure the accuracy of contact information before sending out any campaigns.

Pros

  • Offers an omnichannel approach for contacting leads.
  • Consolidates tools and reduces sales execution risk.
  • Provides the option to connect multiple email accounts and integrates with dialers.

Cons

  • Does not offer a warm-up feature for better deliverability.
  • Lacks AI-powered features such as copywriting and translation.

Pricing

Outreach.io offers various plans, starting at $150 per month per seat, with the option for yearly or quarterly contracts. 14-day free trials are also available upon request.

4. Hubspot Campaigns

Hubspot Campaigns
Hubspot Campaigns

Hubspot Campaigns is a CRM platform designed to help businesses create delightful customer experiences and streamline their sales, marketing, and outreach efforts. With its powerful yet easy-to-use features, Hubspot Campaigns enables teams to generate more leads and close more deals.

Features

  • Omnichannel: Hubspot Campaigns allow users to reach out to leads through various channels, including email, phone, and social media. This feature is available through integrations with other tools such as SalesLoft and Outreach.io.

Pros

  • Offers an omnichannel approach for contacting leads.
  • Provides powerful features to streamline sales and marketing efforts.

Cons

  • Does not offer built-in cold email capabilities, but can be integrated with other tools.

Pricing

Hubspot Campaigns offers various plans starting at $100 per month per user, with a minimum of 5 users. Customized pricing is also available for larger teams and enterprises. A free trial and freemium option are also available.

5. Apollo.io

Apollo.io
Apollo.io

Apollo.io is a sales intelligence and engagement platform that helps businesses search, engage, and convert over 250 million contacts from more than 60 million companies. With its comprehensive database and powerful features, Apollo.io enables teams to reach every buyer on Earth and boost their sales efforts.

Features

  • Omnichannel: Apollo.io allows users to reach out to leads through multiple channels, including email, phone, and social media.
  • Misc Personalization + Video: The platform allows users to personalize their emails and add videos for a more engaging approach.

Pros

  • Offers an extensive database of contacts and companies.
  • Provides an omnichannel approach for contacting leads.
  • Offers a free trial and freemium options.

Cons

  • Lacks AI-powered features such as copywriting and translation.
  • Does not offer built-in cold email capabilities, but can be integrated with other tools.

Pricing

Apollo.io offers monthly and annual plans starting at $49 per month. Customized pricing is also available for larger teams and enterprises. A free trial and freemium option are also available.

6. Groove.co

Groove.co
Groove.co

Groove.co is a sales productivity tool designed to empower every seller to reach their full potential. With its suite of productivity tools, Groove.co helps businesses improve quota performance and boost their overall sales efforts.

Features

  • Omnichannel: Groove.co offers an omnichannel approach for contacting leads, including email, phone, and social media through integrations with other tools.
  • Misc Personalization + Video: The platform allows users to personalize their emails and add videos for a more engaging approach.

Pros

  • Provides an omnichannel approach for contacting leads.
  • Offers powerful productivity tools to improve sales efforts.

Cons

  • Does not offer built-in cold email capabilities, but can be integrated with other tools.
  • Lacks AI-powered features such as copywriting and translation.

Pricing

Groove.co offers monthly and annual plans starting at $29 per month per user. Customized pricing is also available for larger teams and enterprises, with the option to request a quote through a call. A free trial and freemium option are not available.

7. Cirrus Insight

Cirrus Insight
Cirrus Insight

Cirrus Insight is a sales operations platform designed to help businesses streamline their CRM processes and improve overall sales performance. With its suite of tools, Cirrus Insight enables teams to reduce wasted opportunities and execute the right activities with the right people.

Features

  • Connect Additional Inboxes: Cirrus Insight allows users to connect multiple email accounts for more streamlined communication.
  • Omnichannel: The platform offers a dialer and integrates with other tools to provide an omnichannel approach for contacting leads.
  • Misc Personalization + Video: Users can personalize their emails and add videos for a more engaging approach.

Pros

  • Offers an omnichannel approach for contacting leads.
  • Provides tools to reduce wasted opportunities and improve overall sales performance.

Cons

  • Lacks AI-powered features such as copywriting and translation.
  • Does not offer built-in cold email capabilities, but can be integrated with other tools.

Pricing

Cirrus Insight offers monthly plans starting at $10 per month for individual users, with options to upgrade to enterprise accounts on a yearly basis. A free trial is available. Freemium options are not offered.

8. Reply.io

Reply.io
Reply.io

Reply.io is a sales engagement platform that helps businesses create new opportunities at scale while keeping every touchpoint personal. With its suite of tools and features, Reply.io enables teams to streamline their outbound sales efforts and increase their conversion rates.

Features

  • Connect Additional Inboxes: Reply.io allows users to connect multiple email accounts for more streamlined communication.
  • Omnichannel: The platform offers a dialer, LinkedIn integration, and the ability to send messages through Whatsapp and SMS for an omnichannel approach to contacting leads.
  • Warm-Up: Reply.io offers a warm-up tool to help users establish credibility with their email addresses.
  • AI Assistant: Similar to AnyBiz, Reply.io offers an AI assistant for more efficient scheduling and follow-ups.

Pros

  • Offers an omnichannel approach for contacting leads.
  • Provides tools to increase conversion rates and streamline outbound sales efforts.

Cons

  • Lacks AI-powered features such as copywriting and translation.
  • Does not offer built-in cold email capabilities, but can be integrated with other tools.

Pricing

Reply.io offers monthly plans starting at $60 per month for a single account, with the option to upgrade to multiple accounts for $90 per month or request custom pricing for larger teams. A free trial is available, and a freemium option is not offered. Users can also subscribe to their warm-up tool separately for $29 per month.

9. Yesware

Yesware
Yesware

Yesware is a sales email automation and tracking tool designed to help sales teams drive more revenue through meaningful email outreach at scale. With its suite of tools, Yesware empowers sales teams to improve their communication, track engagement, and close deals faster.

Features

  • Omnichannel: Yesware offers a LinkedIn integration for an omnichannel approach to contacting leads.
  • Misc Personalization + Video: Users can add videos and personalize their emails for a more engaging approach.

Pros

  • Offers tools to improve communication and track engagement from email outreach.
  • Provides affordable plans for small teams.

Cons

  • Does not offer AI-powered features such as copywriting and translation.
  • Lacks built-in cold email capabilities, but can be integrated with other tools.

Pricing

Yesware offers monthly and yearly plans starting at $19 per seat per month for individual users, with options to upgrade to larger team plans. A free trial and freemium option are available.

10. PersistIQ

PersistIQ
PersistIQ

PersistIQ is an outbound automation tool designed specifically for small teams. With its suite of tools, PersistIQ enables businesses to find new customers, start conversations, and organize their outreach all in one simple platform.

Features

  • Omnichannel: The platform offers a dialer and social selling extension for an omnichannel approach to contacting leads.
  • Warm-Up: PersistIQ offers a warm-up tool that provides email and domain health checks to establish credibility with their email addresses.

Pros

  • Offers an affordable solution for small teams.
  • Provides tools to streamline outbound sales efforts and improve communication with leads.

Cons

  • Lacks AI-powered features such as copywriting and translation.
  • Does not offer built-in cold email capabilities, but can be integrated with other tools.

Pricing

PersistIQ offers monthly or annual plans starting at $75 per user per month or $120 per user per month for larger teams. A free trial is available, and a freemium option is not offered.

How to choose the best cold email Tool?

When it comes to choosing the best cold email tool for your business, there are several factors that you should consider. With so many options on the market, it can be overwhelming to determine which tool will provide the most value and help you achieve your sales goals. In this section, we'll discuss some key points to keep in mind when selecting a cold email tool.

Define Your Business Needs

Before beginning your search for a cold email tool, it's essential to define your business needs. Consider what you hope to achieve with the tool and what features are necessary for your sales team. For example, do you need an omnichannel approach that includes social media outreach? Do you want to be able to personalize emails and include videos? Knowing these requirements will help you narrow down your options and find a tool that meets your specific needs.

Consider Your Budget

Another crucial factor to consider when choosing a cold email tool is your budget. Some tools offer more affordable plans for individual users or small teams, while others are better suited for larger companies with higher budgets. It's important to determine how much you can realistically spend on a cold email tool and compare prices among different options to find the best fit for your budget.

Evaluate Features

One of the most significant advantages of using a cold email tool is its features. These tools offer various features that can improve efficiency, personalization, and ultimately lead to better results from your email campaigns. Some essential features to look out for include an omnichannel approach, warm-up tools for email credibility, AI-powered assistants for scheduling and follow-ups, and integrations with other platforms. Evaluate which features are most important to your sales team and prioritize them when comparing different cold email tools.

Consider User-Friendliness

User-friendliness is another essential factor to consider when choosing a cold email tool. You want a platform that is easy to navigate and use, especially if you have a team that will be using the tool regularly. Look for tools with intuitive interfaces and helpful customer support to ensure a smooth onboarding process and continued usage.

Read Reviews and Ask for Recommendations

When researching different cold email tools, it's always helpful to read reviews from other users. This can give you an insight into the tool's strengths and weaknesses and help you make a more informed decision. Additionally, ask for recommendations from colleagues or other businesses in your industry who have used cold email tools successfully.

Take Advantage of Free Trials

Many cold email tools offer free trials or limited freemium options. These are great opportunities to test out different platforms and see which one works best for your business before committing to a paid plan. Take advantage of these trials to get a feel for the tool and its features and determine if it's the right fit for your business.

Consider Integration Possibilities

Integrations are an important aspect to consider when choosing a cold email tool as they can enhance productivity and streamline processes. Look for tools that offer easy integration with other platforms, such as CRM systems or project management tools. This will ensure that your team can continue using their preferred tools while also utilizing the features of the cold email tool.

Look for Customization Options

Customization is another crucial factor to consider when choosing a cold email tool. You want to be able to tailor your emails and outreach efforts to your specific target audience and business needs. Look for tools that offer customization options, such as personalization fields and A/B testing, to ensure your emails are effective and resonating with potential customers.

Consider Customer Support

Lastly, it's essential to consider the level of customer support offered by a cold email tool. Find out if they have readily available customer support through various channels, such as live chat or phone calls. It's also helpful to read reviews or ask for recommendations regarding a tool's customer support to ensure you have access to assistance when needed.

Cold Emailing Best Practices

Now that you have a better understanding of what to look for in a cold email tool, let's discuss some best practices when it comes to cold emailing. Follow these tips and tricks to ensure your cold email campaigns are successful.

Personalize Your Emails

Take the time to personalize your emails based on the recipient to increase engagement. Use their name, mention a specific detail from their website or social media accounts, and tailor the email to address their specific pain points or needs. This will show that you have put effort into researching and understanding their business.

Keep it Short and Concise

In today's fast-paced world, people don't have time for lengthy emails. Keep your cold emails short and concise, focusing on the most important information and a clear call to action. This will increase the chances of your email being read and getting a response.

Test Subject Lines

The subject line is often the first thing that recipients see when receiving an email, so it's crucial to make it attention-grabbing and relevant. Test different subject lines to see which ones have a higher open rate and use them in your campaigns for better results.

Follow Up

Don't be afraid to follow up with a recipient who hasn't responded to your initial cold email. It's common for people to miss or forget about emails, so sending a polite follow-up can increase the chances of getting a response. However, avoid being too persistent or pushy, as this can have an adverse effect.

Monitor and Analyze Results

It's essential to track the results of your cold email campaigns and analyze them to see what works and what can be improved. Look at metrics such as open rates, response rates, and conversions to determine the effectiveness of your emails. Use this information to make adjustments and optimize your future campaigns.

FAQS

Q: What is cold email marketing software?

A: Cold email marketing software is a tool designed to help businesses send personalized email campaigns to potential customers or clients. It often includes features such as contact management, email templates, and analytics.

Q: How does cold email software differ from traditional email service providers?

A: While traditional email service providers focus on sending emails to existing subscribers or customers, cold email software is specifically designed for outreach and lead generation purposes. It often includes features such as email automation and personalization.

Q: What is a cold email outreach tool?

A: A cold email outreach tool is a software designed to help businesses send personalized emails to potential customers or clients, often used for lead generation and sales prospecting.

Q: Which is the best cold email software available?

A: The best cold email software depends on your specific business needs, but some top options include Pipl.ai, SalesLoft, and Outreach.

Q: Is there a free trial available for cold emailing tools?

A: Many cold emailing tools offer a free trial or limited freemium option, such as a 14 day free trial or access to certain features with a free account. It's important to take advantage of these trials to determine if the tool is the right fit for your sales process and email account, such as a Gmail account. So be sure to research and compare different options before committing to a paid plan. Cold outreach campaigns can greatly benefit from using these free trials to find the best cold email software for their business needs.

Q: Can I use a cold emailing tool as my email service provider?

Yes, you can use a cold emailing tool as your email service provider. However, keep in mind that their primary function is outreach and lead generation, so they may not have all the features of a traditional email service provider. It's best to research and compare different options before making a decision.

Conclusion

In conclusion, knowing the right Cold Email Tools to use when working on a project is essential. We highlighted the 10 best tools available on the market today and gave some tips on how to choose the best tool for your needs. Additionally, we discussed Cold Emailing Best Practices to ensure success with your email campaigns. Ultimately, it is important to integrate these strategies in order to efficiently utilize cold email tools. As you venture down this road, feel free to refer back to our blog post as it contains valuable information that will help you create successful campaigns. So what are you waiting for? Take advantage of the opportunity today and get started with one of the Top 10 Cold Email Tools On The Market!

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